You know great in-store merchandising when you see it... so do we.
Canada's newest awards program
recognizing excellence in merchandising for the
Hardware and LBM retailing industry.
What are the CHIMA Awards?
The Canadian Home Improvement Merchandising
Awards or CHIMA’s is the NEW industry awards
program now in its third year at the
2011 Canadian Home Improvement Show. Hardware
Merchandising and Burlington Merchandising & Fixtures Inc. have teamed up to shine a spotlight on
proactive retailers and vendors who have produced
creative and unique instore displays and merchandising
concepts. The intent is to get retailers and vendors alike
to explore new and creative ideas in order to improve
the customer’s shopping experience through visually
appealing, educational and fun merchandising concepts. For the upcoming 2011 LBMAO show, the CHIMA's will feature merchandising excellence in the seasonal category (CHIMA-Lite).
Who Can Enter?
The contest is open to both retailers and vendors. The displays must be located in Canadian stores. Both Canadian and foreign vendors are eligible to participate. The contest is open to displays in hardware or building supply stores, as well as merchandising displays in specialty outlets carrying paint, flooring, doors and windows, etc. *Canadian retail outlets only
Why Participate?
By entering this awards contest you can...
- Develop stronger merchandising concepts to drive sales in
your store(s)
- Heighten the industry profile for your company/brand
- Create recognition for your managers and staff
- If you are a vendor, increase demand for your new merchandising
displays
Categories
Awards will be given out in the following category - Seasonal:
- Retailer/Vendor - One Award will be presented to a vendor for best example of cooperation with an individual retailer or national chain/buying group.
- Vendor Only - One Award will be presented to a vendor for the best example of an imaginative merchandising concept for the home improvement category.
If you Win!
The winners will receive their awards during the Comedy Dinner to be held at the Canadian Home Improvement Show in November 2011.
Each winning entry will be featured as an editorial profile in
subsequent issues of Hardware Merchandising magazine.
Judging
Hardware Merchandising and Burlington Merchandising and
Fixtures will assemble a panel of independent retail merchandising
experts, unaffiliated with any of the existing home improvement
banners or their vendors, who will rate each entry on the following
five criteria:
Visual Impact
- Is it attention-grabbing?
- Is it visually appealing?
- Does is slow the customer down?
- Is the product the "hero"?
- How effective are the colours and signage?
Uniqueness
- Creative use of space
- Creative use of materials
Clarity and Relevance
- How effectively does it inform (features & benefits, how-to)?
- Does it assist and motivate customers to make a purchase without
sales assistance?
- Does the display simplify, rather than complicate, the decision
process?
- Are the selection alternatives clear?
Sales Impact
- Participants should provide "before and after" sales data for this
product, either actual dollar volume or a percentage increase during
a 60 to 90 day period before and after the display installation.
No sales data will be published without your consent.
Collaboration
- How creatively and effectively did the vendor(s) and retailer(s)
work together?
Deadline for receipt of entries: Monday, September 26, 2011
Download the entry form.
Sponsored by:
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